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About Us
18 Years in Fitness
Yanis Yanke
Founder / CEO
Traveling and working from my MacBook is my thing. I’m all about staying close to nature whether it’s camping, BBQs, spending time outdoors, or even a bit of fishing. I’m also a pretty solid snowboarder, so that’s usually how my winter holidays go. Professionally, I’m a certified digital marketing professional and web designer.
Yuris Yanke
CEO
Training for over 18 years, I’ve turned my passion for fitness into a lifestyle. I share my journey on TikTok- Workout, mindset, and motivation. I’m a friendly guy with big dreams to achieve. From bodybuilding to world record attempts, I stay focused. Discipline, consistency, and good vibes only. Shaboom, that’s how we do it!
Story behind
Our journey didn’t start in a fancy gym, it started as kids in our backyard, with a pull-up bar and a challenge from our hero: our dad.
He turned fitness into a game, daring us to beat him at bar pullovers, pull-ups followed by lifting our legs over and rotating around the bar with full control. As kids, it felt nearly impossible. But that challenge lit a fire in us. We trained relentlessly until the day came when we finally did it. And then we pushed harder, not just to match our dad, but to surpass him.
We still remember the pride in his voice when he said: “I was waiting for this day to come. Now you guys have to continue doing this, it’s my time to finally retire.”
From that moment, we were all in. We stepped into bodybuilding, entered gyms, competed, coached others, and absorbed every lesson this lifestyle had to offer. Over the years, we built experience the hard way, through sweat, mistakes, and persistence.
That’s how Haddiction was born.
What does Haddiction mean? Haddiction stands for Heavy Fitness Addiction. It’s more than training. It’s the mindset. The obsession. The drive that goes beyond motivation. What starts as dedication becomes a lifestyle, and eventually, an addiction to pushing limits.
We love this sport. We love the grind. And we’re here to build something different. Quality over quantity, a movement that’s real, raw, and relentless.
Join us. This is Haddiction.
To inspire relentless dedication to fitness by creating high-quality products and content that fuel real results, driven by passion, experience, and a mindset that never quits.
To build a global community of lifters who live and breathe fitness lifestyle where motivation evolves into discipline, and discipline becomes an unbreakable addiction to progress.
Discipline Over Motivation – We believe real progress comes from consistency, not hype.
Relentless Work Ethic – No shortcuts. Just hard work, every day.
Authenticity – We live the lifestyle we promote no gimmicks, no fake hype.
Quality First – From our products to our content, we strive for top-tier performance.
Community & Respect – We support every lifter’s journey, whether you’re just starting or stepping on stage.
Never Settle – There’s always another level. We chase it. Always.
