About Us
18 Years in Fitness
About us
We are a UK‑based brand dedicated to creating high‑quality products at affordable prices, while always finding new and enjoyable ways for you to use them.
Haddiction.com is more than just a supplements store, we are a complete fitness hub for everyone, from beginners to advanced and professional athletes.
We also offer custom diet plans tailored to your goals, along with advanced workout programms that include exercise video previews to help you train safely and effectively.
What does Haddiction mean? Haddiction stands for Heavy Fitness Addiction. It’s more than training. It’s the mindset. The obsession. The drive that goes beyond motivation. What starts as dedication becomes a lifestyle, and eventually, an addiction to pushing limits.
We love this sport. We love the grind. And we’re here to build something different. Quality over quantity, a movement that’s real, raw, and relentless.
Join us. This is Haddiction.
To inspire relentless dedication to fitness by creating high-quality products and content that fuel real results, driven by passion, experience, and a mindset that never quits.
To build a global community of lifters who live and breathe fitness lifestyle where motivation evolves into discipline, and discipline becomes an unbreakable addiction to progress.
Discipline Over Motivation – We believe real progress comes from consistency, not hype.
Relentless Work Ethic – No shortcuts. Just hard work, every day.
Authenticity – We live the lifestyle we promote no gimmicks, no fake hype.
Quality First – From our products to our content, we strive for top-tier performance.
Community & Respect – We support every lifter’s journey, whether you’re just starting or stepping on stage.
Never Settle – There’s always another level. We chase it. Always.
Yanis Yanke
Founder / CEO
I’ve been into fitness for 18 years and honestly, it’s more than just training. It’s what keeps me feeling alive, focused, and healthy. I enjoy the process, the discipline, and the constant push to be better. Some people unwind on the sofa. I lift, move, sweat… and feel human again